Help to change lives and our industry. 

Some of the biggest brands in the UK choose to work with us to find talent that can be difficult to track down. Their motive is to add diversity to their marketing teams and to enrich our industry in the longer term.

There is a way to find bright, hardworking, entrepreneurial young people to fill your entry-level marketing roles. You’ll also be righting a wrong in the marketing industry.
 
The industry has grossly underperformed when it comes to social mobility. Young people from low-income families, regardless of their talent or hard work, do not have anything like the same access to career starts in marketing. It’s not fair and businesses are missing out.
 
The Marketing Academy Foundation weighs in on this challenge and connects bright young individuals from disadvantaged beginnings with businesses who want a talent refresh.

Our apprenticeships and who we’ve worked with

  • We secure paid, year-long marketing apprenticeships (or equivalent) at high-calibre companies (hosts) for talented young people who just  need a ‘leg up’ to get going.

  • Modelled on government definition: 80% work, 20% training.

  • Can be independent of or integrated with the host company’s statutory apprenticeship programme.

  • We can employ directly and supply the apprentices as secondees (60% of our hosts do this to avoid headcount issues).

Roles fulfilled

Any role in our industry. So far we have fulfilled the following:

  • Classic brand management, including product development

  • Marketing communications

  • Campaign planning

  • Digital marketing

  • Creative production and management

  • Graphic Design

  • Copywriting

  • Art Direction

  • General support roles

Breakdown of costs for Apprenticeships

    • Promote role, including direct advertising costs

    • First sift of applicants including eligibility criteria (host and TMAF)

    • Organise and conduct first interviews, second sift

    • Provide candidate profiles to host

    • Organise and support final interviews with host

    • Liaise with candidates about role, contracts, onboarding

    Recruitment fee

    £5,250

    Standalone Support

    Training - £1,750

    Help and oversight - £1,850

    TOTAL: £8,850

    Statutory integrated Support

    Training - £1,750

    Help and oversight - £720

    TOTAL: £7,720

    • Monthly/quarterly check-in with line managers, apprentice and programme sponsors

    • Ad hoc support/troubleshooting as needed 6 days total of bespoke training, including marketing theory, practise and personal development. All from industry experts.

    • Organise and help administrate chosen qualifications

    • Employability programme at conclusion of year (1 day total)

    • Payroll management, including liaising with apprentice

    • Pension management, including liaising with apprentice

Apprentice direct costs

Qualification fees, course materials, based on CIM, IDM.

Young people can gain a recognised qualification e.g programmes run by The Chartered Institute of Marketing (CIM) and Institute of the Data & Marketing Association (DMA).

Our own monthly training brings our apprentices together and covers marketing and personal development.

Wages and employment costs (£)

We recommend the living wage foundation’s rate for a single person. So the salary varies depending on location (London vs the rest of the country) and the hours worked. A London-based apprentice in 2023 would be paid £23,933 for a 35 hour week and £21,840 ROC.

We hope you like what you read and then get in touch for a very un-salesy chat to see what we can do together. Email info@tma-foundation.org